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stapelsteine
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Review moat
Incredible63.73avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great€51.26avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good€401K€401K/yr · 1.1M searches
Price range
Good€18.53–€179.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale