56
sprossenwand
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Review moat
Great107.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good€694K€694K/yr · 1.0M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good€146.20avg listing price — sweet spot $15–$100
Price range
Bad€57.37–€268.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale