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splash ball
Worth a lookShows low returns (0.5%), but a small market ($3K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+79.6%90-day search growth — must beat 0% to launch
Review moat
Good684.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.43avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Bad€3.23–€16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€3K€3K/yr · 8K searches
Signals Low Review Barrier