42
softball
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great475.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.87avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay€203K€203K/yr · 451K searches
Price range
Okay€2.94–€20.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.6%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand