49
scream maske
Skip itSoft demand (-30.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€19.26avg listing price — sweet spot $15–$100
Review moat
Good523.2avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.78–€39.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good€332K€332K/yr · 558K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-30.9%90-day search growth — must beat 0% to launch