42
scratch book
Skip itPrices mostly outside the sweet spot ($4.57–$14.98) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great437.96avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.40avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad€33K€33K/yr · 67K searches
Price range
Bad€4.57–€14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand