37
saw maske
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great€17.76avg listing price — sweet spot $15–$100
Review moat
Great417.8avg incumbent reviews — the moat a new listing must climb
Price range
Great€6.15–€50.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€4K€4K/yr · 33K searches
Growth
Bad-50.6%90-day search growth — must beat 0% to launch