62
sandkasten
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Review moat
Great166.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Avg price
Great€75.81avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good€530K€530K/yr · 1.4M searches
Price range
Good€8.14–€172.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale