30
rotkäppchen umhang
Skip itSoft demand (-95.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible55.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.33avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay€4.88–€18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad€13K€13K/yr · 81K searches
Growth
Bad-95.5%90-day search growth — must beat 0% to launch