28
remarkable paper pro move
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great313avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€492K€492K/yr · 37K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate
Avg price
Bad€402.70avg listing price — sweet spot $15–$100
Price range
Bad€57.56–€553.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand