40
reckstange indoor
Skip itSoft demand (-26.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great€87.06avg listing price — sweet spot $15–$100
Review moat
Good636.23avg incumbent reviews — the moat a new listing must climb
Price range
Good€28.16–€172.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay€180K€180K/yr · 201K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.5%90-day search growth — must beat 0% to launch