43
rechenspiel
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good844.97avg incumbent reviews — the moat a new listing must climb
Price range
Good€4.10–€30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.43avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€46K€46K/yr · 127K searches
Growth
Bad-27.3%90-day search growth — must beat 0% to launch