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quiet book
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible€26.75avg listing price — sweet spot $15–$100
Price range
Great€14.58–€39.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good570.78avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€119K€119K/yr · 315K searches
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale