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puzzle ab 7
Skip itSoft demand (-49.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good990.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.02avg listing price — sweet spot $15–$100
Market size
Bad€84K€84K/yr · 277K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€4.15–€16.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-49.0%90-day search growth — must beat 0% to launch