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55

puppenkleidung

Worth a look

Shows low returns (1.3%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Market size 88Growth 15Conversion 16Competition 84Returns 89Price range 75Avg price 79Brand share 24Review moat 71Quality gap 32

Returns

Great1.3%

return rate — above 6% kills the launch gate

Market size

Great€1.6M

€1.6M/yr · 7.5M searches

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great€16.55

avg listing price — sweet spot $15–$100

Price range

Great€3.48–€49.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good651.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch