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puppe mit haaren
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great257.43avg incumbent reviews — the moat a new listing must climb
Market size
Great€1.1M€1.1M/yr · 4.9M searches
Competition
Great35%top-5 click share — an open shelf
Avg price
Great€16.76avg listing price — sweet spot $15–$100
Price range
Great€3.48–€49.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand