28
pop up pirate
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good€12.28avg listing price — sweet spot $15–$100
Review moat
Bad12,850avg incumbent reviews — the moat a new listing must climb
Market size
Bad€56K€56K/yr · 79K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Price range
Bad€9.75–€15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand