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polizei mütze
Skip itSoft demand (-83.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great104.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Avg price
Okay€9.89avg listing price — sweet spot $15–$100
Price range
Bad€5.86–€16.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€45K€45K/yr · 117K searches
Growth
Bad-83.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier