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44

paris deko

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Soft demand (-45.0% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 2Conversion 38Competition 74Returns 94Price range 56Avg price 67Brand share 44Review moat 62Quality gap 45

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€13.98

avg listing price — sweet spot $15–$100

Review moat

Good1,001.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.03–€28.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€24K

€24K/yr · 56K searches

Growth

Bad-45.0%

90-day search growth — must beat 0% to launch

Reviews