47
papierdrachen adventskalender
Skip itSoft demand (-38.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,454.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.76avg listing price — sweet spot $15–$100
Price range
Okay€3.33–€23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€40K€40K/yr · 149K searches
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand