48
pantasy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible80.92avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great€85.48avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Market size
Good€475K€475K/yr · 762K searches
Price range
Good€35.37–€150.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price