45
olaf
Skip itSoft demand (-54.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€17.05avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great€2.18–€59.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,427.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€35K€35K/yr · 210K searches
Growth
Bad-54.5%90-day search growth — must beat 0% to launch