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ohnezahn
Skip itSoft demand (-40.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€22.87avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great€4.16–€72.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good513.5avg incumbent reviews — the moat a new listing must climb
Market size
Good€328K€328K/yr · 2.9M searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.9%90-day search growth — must beat 0% to launch