33
nikolaus stab
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€22.16avg listing price — sweet spot $15–$100
Review moat
Great158.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€8.76–€56.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad€31K€31K/yr · 28K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier