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Soft demand (-36.0% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 7Conversion 41Competition 57Returns 79Price range 88Avg price 90Brand share 46Review moat 39Quality gap 70

Avg price

Great€21.02

avg listing price — sweet spot $15–$100

Price range

Great€8.96–€78.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,563

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€101K

€101K/yr · 148K searches

Growth

Bad-36.0%

90-day search growth — must beat 0% to launch

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