50
mould king zug
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Review moat
Great162.23avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€78.35avg listing price — sweet spot $15–$100
Price range
Okay€10.41–€187.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Market size
Bad€31K€31K/yr · 136K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price