63
michael jackson kostüm
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Incredible+124.5%90-day search growth — must beat 0% to launch
Avg price
Incredible€27.95avg listing price — sweet spot $15–$100
Review moat
Great151.34avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great€4.98–€63.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€37K€37K/yr · 145K searches