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Skip itSoft demand (-35.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€19.21avg listing price — sweet spot $15–$100
Price range
Great€4.38–€64.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€724K€724K/yr · 791K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,997avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-35.0%90-day search growth — must beat 0% to launch