40
memory tiere
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great491.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.08avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay€6.05–€22.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€62K€62K/yr · 145K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch