44
mastermind
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€16.03avg listing price — sweet spot $15–$100
Price range
Great€8.66–€33.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good635.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay€112K€112K/yr · 208K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-35.2%90-day search growth — must beat 0% to launch