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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great156.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.89avg listing price — sweet spot $15–$100
Price range
Okay€8.58–€20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad€16K€16K/yr · 45K searches
Brand share
Bad100%top-5 brand share — brand-locked demand