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malen nach zahlen hirsch
Skip itSoft demand (-46.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great357.52avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Market size
Good€393K€393K/yr · 1.7M searches
Price range
Good€5.65–€26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.93avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.8%90-day search growth — must beat 0% to launch