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maleficent kostüm damen
Skip itSoft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great149.34avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great€17.82avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.06–€36.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€20K€20K/yr · 238K searches
Growth
Bad-78.9%90-day search growth — must beat 0% to launch