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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great€875K€875K/yr · 1.6M searches
Price range
Good€8.83–€25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.90avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,051.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand