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Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great€21.06avg listing price — sweet spot $15–$100
Price range
Great€10.38–€28.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,895.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad€85K€85K/yr · 133K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-43.1%90-day search growth — must beat 0% to launch