31
lego duplo adventskalender
Skip itSoft demand (-34.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€20.51avg listing price — sweet spot $15–$100
Price range
Great€6.11–€48.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,146avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad€45K€45K/yr · 369K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-34.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale