34
lego concorde
Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great443avg incumbent reviews — the moat a new listing must climb
Avg price
Great€96.88avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€8.69–€200.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€75K€75K/yr · 53K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-42.3%90-day search growth — must beat 0% to launch
Signals High Price