47
kuromi
Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great191.97avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great€15.83avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good€5.40–€166.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€101K€101K/yr · 551K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch