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konzentrationsspiele
Skip itSoft demand (-22.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good€14.25avg listing price — sweet spot $15–$100
Price range
Good€4.74–€33.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,763.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad€70K€70K/yr · 369K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch