55
kettcar
Worth a lookShows low returns (0.6%), but weak search conversion (0.2%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great331.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good€343K€343K/yr · 799K searches
Avg price
Okay€204.19avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad€55.95–€1539.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price