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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 7Conversion 64Competition 18Returns 93Price range 80Avg price 75Brand share 0Review moat 78Quality gap 55

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great€10.64–€34.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great434.55

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€15.14

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad€72K

€72K/yr · 83K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

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