47
just one spiel
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€19.06avg listing price — sweet spot $15–$100
Price range
Great€5.43–€52.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good€409K€409K/yr · 393K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,352avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-16.0%90-day search growth — must beat 0% to launch