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holzpuzzle ab 2
Skip itSoft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good1,099.39avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.25avg listing price — sweet spot $15–$100
Price range
Okay€4.28–€23.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€33K€33K/yr · 138K searches
Growth
Bad-46.7%90-day search growth — must beat 0% to launch