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48

holzbausteine

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Soft demand (-21.4% this quarter) — this niche doesn't clear our bar today.

Market size 48Growth 14Conversion 34Competition 67Returns 95Price range 79Avg price 83Brand share 38Review moat 23Quality gap 23

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€18.24

avg listing price — sweet spot $15–$100

Price range

Great€8.36–€41.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€260K

€260K/yr · 519K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,787.39

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.4%

90-day search growth — must beat 0% to launch

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