62
hobby horse
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Great€48.49avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great211.32avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Price range
Good€4.17–€118.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€742K€742K/yr · 1.5M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale