46
hexenhut
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great195.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.57avg listing price — sweet spot $15–$100
Price range
Okay€4.40–€19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€117K€117K/yr · 429K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-74.0%90-day search growth — must beat 0% to launch