45
handpuppe
Skip itSoft demand (-30.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€19.50avg listing price — sweet spot $15–$100
Price range
Great€5.45–€76.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good667.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€74K€74K/yr · 386K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.3%90-day search growth — must beat 0% to launch