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Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great142.57avg incumbent reviews — the moat a new listing must climb
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€94.51avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good€398K€398K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Bad€5.29–€419.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
Signals High Price