46
geburtstagskrone
Skip itPricing outside the sweet spot ($8.39 avg) — this niche doesn't clear our bar today.
Review moat
Great487.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay€4.40–€23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€95K€95K/yr · 406K searches
Avg price
Bad€8.39avg listing price — sweet spot $15–$100