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Skip itSoft demand (-36.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great224.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great€20.49avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good€6.67–€39.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad€33K€33K/yr · 247K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.7%90-day search growth — must beat 0% to launch